The Internet is constantly changing, and nothing changes faster than Social Media. Staying up to date with the various social media image sizes requirements can feel like just as big a job as creating your graphics in the first place.
I’ve spent hours trawling through online compilations of social media image sizes only to find many lists that are extremely outdated, or purely incorrect.
Here’s you’ll find a visual infographic style roundup for the most popular image sizings used, for Facebook, Twitter, Instagram, Google Plus, Pinterest, LinkedIn Tumblr and YouTube, ready to kickstart your social start to 2017. The infographic includes all profile assets, such as profile pictures or cover photos, along with the recommended size for post images to make sure you maximise your engagement in every post!
Image sizes can be found below the infographic, along with full descriptions and breakdowns for each social network.
Social Media Image Sizes Infographic
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A word about Facebook Open Graph
You’ll notice that for a few of my below sizings, namely Facebook and Twitter, use the same sizes for the share images. I personally believe the most effective way to ensure social media brand consistency is to use what’s called ‘Open Graph’ markup on your website.
By using open graph meta data on your website or blog, you can ensure that when these pages are shared on social media, the same images are used as the social share image to accompany that link.
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Shares on Facebook, Twitter and Google Plus – all remain with a consistent with the same images when displayed on social. This is by far and away the most effective way of sharing on these social media platforms.
I use the Social Warfare plugin for WordPress as an incredibly simple and powerful way to control which images are used on Social Media platforms when people share pages from my blog. It removes the need to build multiple different assets to fit different requirements of different social media image sizes.
Quick Glance Share Images
If you’re looking for a quick fix for the best image sizes to use when sharing, look no further:
Facebook: 1200 X 628
Twitter: 1200 X 628
Pinterest: 800 X 1200 (Variable Height)
Instagram: 1080 X 1080
Google Plus: 1200 X 900
LinkedIn: 700 X 400
Tumblr: 500 X 750
Facebook Image Sizing
The Facebook profile picture is set to display at a resolution of 160 X 160. To ensure high quality, you might want to upload a higher resolution square image, for example 500 X 500.
Facebook’s cover image uses a resolution of 851 X 315. Remember here, your profile photo will overlap the cover photo in the bottom left. Make sure to leave space for this; it’s best to use a template like this one when designing a cover image.
In my experience, a horizontal share images works best on Facebook. Utilising the Facebook Open Graph meta to standardise this image is great practice. Images of 1200 X 628 will resize to a perfects size to maximise Facebook engagement.
Pinterest Image Sizing
Pinterest’s profile picture sizing is 165 X 165. I recommend uploading at something like 500 X 500 which will be downscaled, as with Facebook.
Pin images have a variable height. Data suggests 800 X 1200 is a great image size to use – however you can increase this height. Beware not to go over the 1:3.5 ratio though, as your Pin will become truncated. For example, for a width of 800 PX wide, you shouldn’t go over 2800 PX high.
For your board cover images on your profile, use a resolution of 217 X 147. Board covers are small, so stick to something simple like text and icons!
Instagram Image Sizing
Instagram uses a circular profile picture, that you should upload as a square image. It will display at 110 X 110.
Instagram changed their app to allow for horizontal and vertical images, instead of square only, in 2015. Horizontal images should be used with caution, as on mobile devices it really limits the amount of screen real-estate you will fill. Square images are best used at a resolution of 1080 X 1080. If you’re making a vertical shot, use 1080 X 1350.
Twitter Image Sizing
Twitter displays profile avatars at 400 X 400.
The cover photo sits at 1500 X 500, but should also have some space to accommodate the profile image. So use a template, like with Facebook.
Image sharing from Twitter can be done at a number of sizes. I’ve found that using the same images that I’ve previously created for Facebook performs very well on Twitter. These are 1200 X 628.
Google Plus Image Sizing
Google Plus avatars are 270 X 270, and will display in a circle.
The header photo for Google Plus is much higher than other social networks, so you have a bit more freedom when designing it. The default size is 1080 X 608. Be aware with Google Plus, the header photo centre is displayed on first load in the centre. If the user scrolls up, the full header will be displayed. So make sure your main info is visible in the centre of the header design!
The best size for sharing images on Google Plus is 1200 X 900, as you get a bit more vertical space than other networks.
Google Plus however will adhere to the Facebook Open Graph standard, so you might want to just use the same images that you use on Facebook and Twitter, like I do!
LinkedIn Image Sizing
Profile avatars on LinkedIn display at 400 X 400.
Business pages on LinkedIn have the ability to add cover photos to their profiles. This is unique to businesses and not available to individuals. The cover photo for LinkedIn is a fairly small 974 X 300. Make sure your text is going to be legible at this size.
Post images are something of an afterthought by LinkedIn, it seems. They’re often shrunk and manipulated and lost their impact, but the best size you’ll find to work with is 700 X 400.
Tumblr Image Sizing
In most lists of social media image sizes, Tumblr is not one you’ll come across often. However more and more businesses are beginning to look to Tumblr as a way to connect with the elusive millennial audience, so I thought I’d include it.
For the profile avatar on Tumblr, you’ll want to use a size of 128 X 128.
Cover image size on Tumblr is 2048 X 1152. On mobile, the profile picture will display over the cover photo on some themes, so don’t include critical info where it might be hidden.
Tumblr’s image sizings are a little more generous than other social networks, so make sure to use the extra space! Build your Tumblr post images at 500 X 750.
YouTube profile avatars are quite a high res – so upload at 800 X 800.
Videos should be sized at at least 1920 X 1080. YouTube now supports 4K video, so if you can produce at 4K, go ahead and upload it at that size!
The channel art sits at a resolution of 2560 X 1440. It’s pretty complicated though, so YouTube have provided a Photoshop template themselves to make sure you get the right crop on all devices.