This post kicks off a holiday graphic design series aiming to get your graphics into shape for the winter. Halloween graphic design is first up!
The blog holiday season is heating up. Halloween is approaching, Thanksgiving will follow, only to be superseded by Christmas! Holidays are key for bloggers; targeted traffic spikes and people are online much more than they are in the Summer.
Choose a spooky font!
Nothing sets the tone better than a Halloween typeface. It’s an immediate way to capture the attention of your audience and establish the direction of your spooky blog post. Some great freaky font choices are: … You can see some of these in action in our graphic below.
Stick to blacks and oranges!
Stick to a small colour palette of a base 3-4 colours. The above is a good start. You can go for variants of the orange with a lighter tone, or decrease or increase the grey, but these colours should form the base of any halloween graphics you make.
Use halloween icons sparingly
Pumpkins, bats and ghosts can add a great halloween dynamic to your imagery. However there’s nothing worse than there being more pumpkins than text, more bats than sense. Icons of this nature are fairly forceful and eye catching; so be sure to use them sparingly.
Some great free halloween icons can be found in this article by Smashing Magazine.
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Spooky textures can help the halloween feel
If you’ve got a graphic with a strong dominant orange colour – simply overlaying an old paper graphic in photoshop can really finish off the spooky vibes.
A paper texture like this one, or this one will work well. Simply bring it into Photoshop, above your main layer, and set the blending mode to multiply. This will overlay the image but allow the dominant colour of your oranges to bleed through behind. Reducing the opacity to around the 50% will help too.
Gather yourself some creepy stock photos
Stock photos can be awful – so bare with me here. There are tons of resources online to find great stock photos though; plus a lot of them are completely free. One of my favourites is Pexels.
This resources has a whole heap of stock photo websites that you can use to gather spooky shots.
Go easy on the spooky fonts
Remember when I said that you should be using spooky fonts for your halloween designs? Well, it comes with a caveat. Fonts like these can easily come across as tacky or distasteful when used in excess. You’ll want to balance out your use of a ‘fancy’ halloween font by using it in addition with a standard serif or sans-serif. See my graphic above? I’ve used all of those halloween font, but balanced it out with a nice mediated Montserrat sans-serif font.